Cadillac is a luxury automotive brand owned by General Motors. The company was founded in 1902 and has since become one of the most recognized and respected brands in the automotive industry. Cadillac's history is full of innovation and leadership. In the early 20th century, it was the first automaker to introduce an electric self-starter, eliminating the need for hand-cranking, and the first to incorporate safety glass in their vehicles. They also played a significant role in the development of airbags and other safety features. Throughout the years, Cadillac has produced many iconic models, such as the Eldorado, the DeVille, and the Fleetwood. In the 1950s and 1960s, the brand became synonymous with the American Dream and the post-war prosperity that accompanied it. In the 1980s and 1990s, Cadillac underwent a modernization and expansion, introducing new models like the CTS and the Escalade, which quickly became popular with consumers.